When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor. The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product. … Continue reading
The architect is probably the most important member of the design team, distilling the requirements and advice of the other members. Often though they are time poor and consequently hard to get hold of. So how do you introduce your … Continue reading
Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down. As the event title suggests the subject was Apps. I presented our latest research: Construction Media Index, giving an insight … Continue reading
The construction market is complex with many influences and drivers. As a product manufacturer it is often hard to know where to start when trying to get your product specified. Getting the right communication channels to focus your efforts on … Continue reading