Our recent research, Construction Media Index, identifies communication channels used by the key decision makers in the UK construction industry. It looks at the readership of hardcopy and online trade journals, industry blogs and websites and the use of product … Continue reading
The construction market is complex, with many influences and drivers. As a result it is often hard to know where to start when selecting communication channels. Last week I presented at the CIMCIG seminar: Communicating with Construction Industry Decision Makers. … Continue reading
When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor. The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product. … Continue reading
The architect is probably the most important member of the design team, distilling the requirements and advice of the other members. Often though they are time poor and consequently hard to get hold of. So how do you introduce your … Continue reading
If you are a Marketer new to construction then you may be feeling overwhelmed by the complexity of this challenging market place. The construction industry is made up of a series of relationships; with architects, designers, engineers, contractors, sub-contractors all … Continue reading
Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down. As the event title suggests the subject was Apps. I presented our latest research: Construction Media Index, giving an insight … Continue reading
The construction market is complex with many influences and drivers. As a product manufacturer it is often hard to know where to start when trying to get your product specified. Getting the right communication channels to focus your efforts on … Continue reading