BIM for manufacturers – are they terrified?

At the end of March the inaugural meeting of BIM4M2 was held. This is the group, representing manufacturers, that now forms part of the government’s BIM Task Force. It is early days, but hopefully the group will be able to … Continue reading

Effective CPD: An essential part of becoming a Trusted Advisor

CPD (Continuing Professional Development) is probably one of the most effective means of starting relationships or enhancing an existing one. When well-delivered it gives credibility to the presenter, the company and its products. CPD has the benefit of meeting many … Continue reading

The Advantages of Benchmarking your Brand with Key Specifiers – an interview with Jenny Smith-Andrews from H+H

The Net Promoter Score (NPS) is a loyalty metric developed by Fred Reichheld. In his book ‘The Ultimate Question’, NPS is presented as the most important metric for business. Developed for consumer marketing, the Net Promoter Score tracks how customers … Continue reading

Specification Strategy – 5 steps to building strong relationships with specifiers

To be effective, the process of relationship building really needs to start before a project has even been conceived. But how do you achieve that? Here are 5 simple steps to follow: Step One- Analyse your target markets Identify your … Continue reading

Managing your Specification Strategy – what do architects want?

For the construction product manufacturer marketing to architects is a key business strategy; creating awareness of products so that they’ll be included in designs, thereby creating ‘demand pull’ through the supply chain, and eventually sales. The architect is one of … Continue reading

The Changing Dynamics of Product Specification – growing future prospects

At a recent summit Chief Executives of some of our leading construction contractors were asked to comment on prospects for the future. These are some of the phrases they used: Building information modelling, collaborative behaviours, drive around efficiency, working smarter, … Continue reading