April Construction Market Overview

The ONS has released its Output in the Construction Industryfigures for February 2013. These show that the total volume of construction output increased by 5.5% from the previous month, they also show that total output was 7% lower than February 2012. Also … Continue reading

Ecobuild – Pick up the phone and keep the conversation going

In this day of social media and email Ecobuild was an opportunity to meet new and existing clients face to face.  So what now? It is all too easy to return to our desks and hide behind our computer screens, … Continue reading

Sample Size Calculators – a review

In market research, the purpose of selecting a sample, rather than the whole of your target audience or target population, is to reduce cost and simplify the process. When selecting a sample size it is important it represents the whole … Continue reading

Specification – how to deliver an epic blockbuster

Understanding forms of specification The Oxford English Dictionary defines a specification as “A detailed description of the construction, workmanship, materials, etc., of work done or to be done, prepared by an architect, engineer, etc.” However in practice it is much … Continue reading

Communicating with Architects – an interview with Su Butcher

The architect is probably the most important member of the design team, distilling the requirements and advice of the other members. Often though they are time poor and consequently hard to get hold of. So how do you introduce your … Continue reading

Don’t Ignore BIM

BIM (Building Information Modelling) is now competing with Sustainability as the ‘hot topic’ for the construction industry since the government announcement that it will be required on all public sector projects over £5 million from 2016 onwards. This programme of … Continue reading

Making sense of the construction industry – a marketer’s guide

If you are a Marketer new to construction then you may be feeling overwhelmed by the complexity of this challenging market place. The construction industry is made up of a series of relationships; with architects, designers, engineers, contractors, sub-contractors all … Continue reading