BIM for manufacturers – are they terrified?

At the end of March the inaugural meeting of BIM4M2 was held. This is the group, representing manufacturers, that now forms part of the government’s BIM Task Force. It is early days, but hopefully the group will be able to … Continue reading

Effective CPD: An essential part of becoming a Trusted Advisor

CPD (Continuing Professional Development) is probably one of the most effective means of starting relationships or enhancing an existing one. When well-delivered it gives credibility to the presenter, the company and its products. CPD has the benefit of meeting many … Continue reading

Managing your Specification Strategy – Getting to know the design team

Back in 1994 Sir Michael Latham published Constructing the team a – review of procurement and contractual arrangements in the UK construction industry. He highlighted the need to improve the link between design and construction. Two decades later, thanks to … Continue reading

Specification Strategy – 5 steps to building strong relationships with specifiers

To be effective, the process of relationship building really needs to start before a project has even been conceived. But how do you achieve that? Here are 5 simple steps to follow: Step One- Analyse your target markets Identify your … Continue reading

Managing your Specification Strategy – what do architects want?

For the construction product manufacturer marketing to architects is a key business strategy; creating awareness of products so that they’ll be included in designs, thereby creating ‘demand pull’ through the supply chain, and eventually sales. The architect is one of … Continue reading

Building Information Modelling – Marketing the Benefits

BIM, is the industry buzz word, replacing sustainability in the ‘most talked about’ league table. This may seem like a design issue, but it also has its place in marketing as a feature which delivers a number of benefits. A … Continue reading

Reaping the Benefits of BIM – an interview with Rebecca De Cicco

Our recent research, Adoption of BIM by Architects, has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy. The provision of BIM objects by building product manufacturers is now … Continue reading