Infographic: Timeline of the UK Construction Industry

  Webinar: Evolution of the Construction Industry Thursday 13 June – 12.30 to 13.30 £30 incl VAT. If you enjoyed this infographic then why not join us on our webinar on the 13 June? The presentation, given by Chris Ashworth, … Continue reading

Communicating with Architects – an interview with Su Butcher

The architect is probably the most important member of the design team, distilling the requirements and advice of the other members. Often though they are time poor and consequently hard to get hold of. So how do you introduce your … Continue reading

Don’t Ignore BIM

BIM (Building Information Modelling) is now competing with Sustainability as the ‘hot topic’ for the construction industry since the government announcement that it will be required on all public sector projects over £5 million from 2016 onwards. This programme of … Continue reading

Making sense of the construction industry – a marketer’s guide

If you are a Marketer new to construction then you may be feeling overwhelmed by the complexity of this challenging market place. The construction industry is made up of a series of relationships; with architects, designers, engineers, contractors, sub-contractors all … Continue reading

The Marketing Mix and the Challenge of Combining Offline with Online

Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down. As the event title suggests the subject was Apps. I presented our latest research: Construction Media Index, giving an insight … Continue reading

6 highs and lows of communicating with construction specifiers

The construction market is complex with many influences and drivers. As a product manufacturer it is often hard to know where to start when trying to get your product specified. Getting the right communication channels to focus your efforts on … Continue reading

Using Benefits to Demonstrate Value

Any salesman must be able Moneygram point to demonstrate value if they are to sell a premium product. If your product is commodity then price will be the major issue and you will not need a specification salesman. Architects and … Continue reading